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PageRank™ Tips
Google is clearly the most popular search engine today. If you achieve a top search engine
ranking in Google, considered yourself lucky. Especially if the first page position is for
a highly competitive keyword. In fact, what makes it even more sought after is the fact that
Yahoo now displays the same results as Google for a keyword search. Not only is Google the
most popular search, Yahoo and Google will refer the most to your site.
So, how do you get to the top in Google? We'll tell you how in one step, but, unless you are
incredibly lucky it does take some hard work. We could tell you all the theories, but the purpose
of this tutorial is to give you the short, non-technical version. The most important factor with
Google's algorithm is who is linking to you. Not so much how many links, but how important the websites
that link to you. Quality links is the best bet.
Websites and Ranking
If you want to know what Google thinks about any given website, download the Internet Explorer Google Toolbar here. Then as you are surfing
the internet and visiting websites, pay attention to the PageRank™. When you find sites
that are highly ranked, check their link popularity through a number of resources online.
Leer Digital can check the popularity of websites and sites linking to them. PageRank™
is directly related to link popularity. Periodically, the Google crawler starts over and scours
the web again, starting with the highest ranking pages first and works it's way down the list.
Practical Example
You have a website selling tools. You get an authority on home improvement to place a link from
their site to yours. When their site is visited by Google, the link to your site is found and the
GoogleBot follows it to you. Because the home improvement site is considered an authority, this
gives you a boost in value and hopefully good positioning. Don't be fooled by imitations, link
farms, or websites established for the sole purpose of creating multitudes of
links will not help you here. Google places importance on the link quality and goes to great
lengths to spot these obvious tricks.
Improving the Odds
There is no automatic method to determine whom in your industry has a good PageRank™.
So then, you must carefully select sites that you feel would be a good match, contacting
them and ask for a link exchange. This is called "reciprocal linking". There is software
out there that can assist with reciprocal linking, but nothing takes the place of the personal
approach. Another strategy is to place content on your site that makes people want to link to
you. If you have a content rich site with relevant text information on your site, overtime
other sites will be linking to you.
Google and Inktomi both use linking analysis to weigh your websites overall website importance.
By analyzing how pages link to each other, they try to assign a rank to your page based on the
quantity and quality of others linking to you. Before you decide to join a link farm, Google
and other web crawlers use techniques to exclude obvious attempts to boost your page rank.
Quality reciprocal linking from ranked sites will provide optimal performance.
Visit the website you want to link to and make certain it is relevant
to your topic. Also, check the PageRank™ of the site and make sure they are important to
Google. Download the Google toolbar for your own browser and when you visit websites, the toolbar
will tell you how high Google ranks a page. Make a rule to only choose websites that have a page
rank higher than yours. Remember, quality is more important than quantity. If websites agree to
link to you, it only takes a few highly ranked sites to boost your PageRank™ at Google search.
An important key is that quality always rules. |
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